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Media Burn: Ant Farm and the Making of an Image

Media Burn: Ant Farm and the Making of an Image

$35.00    Member Price: $31.50

By Steve Seid

A detailed account of Ant Farm’s 1975 Media Burn performance, a legendary act of consumerist critique.

This book examines the complex set of cultural references and art-making strategies informing Ant Farm’s seminal 1975 performance Media Burn in which a customized Cadillac, dubbed the Phantom Dream Car, was driven through a wall of burning television sets. Originally conceived as a conceptual architectural practice, Ant Farm evolved into a full-service art collaborative, culminating in such notable works as House of the Century (1971-73), Cadillac Ranch (1974) and The Eternal Frame (1975).

In Media Burn the artists flourished in a rich tumult of ideas that engaged contemporary media theory, an oddly complicated aesthetic spectacle, textual appropriation and an all-encompassing branding effort.

Written by Steve Seid (Berkeley Art Museum/Pacific Film Archive), and drawing upon a rich visual documentation, this book delves into the little-known critical backstory to this influential performance (and video work) involving a massive effort to mount a subversive critique of media hegemony while continually re-imagining the crux of the performance itself.

  • Inventory Press and RITE Editions, 2020
  • Paperback, 128 pages
  • 9 x 12 inches

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